Client: It’s Pretty Sweet, LLC
Project Type: Marketing
Production Company: Industrial Grade Films
Start Date: June 2017
Completion Date: June 2017
Credits: Producer, Editor
Equipment/Technical Info: Edited with Adobe CC, After Effects Project from videohive.net, Music from audiojungle.net
Our good friends at It’s Pretty Sweet offer a unique candy and snack bar experience for your special event!
We were out to create something simple for them that captured their essence that could be used in a variety of situations. After finding an After Effects project that had assets we likes, we quickly realized it wasn’t quite what we needed, so I repurposed it to make what you see above. I used After Effects to render each of the candy animations and the text animation, then added each asset into Premiere individually, changing the speed in which they animate, when they start, etc. I also made sure they had a .gif version for mobile use, and with very little work I can change the color of the background image or the text color.